Effective Date: 9.4.25

SHIFT Peak Performance (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your information, including SMS text messaging consent.

Information We Collect

We may collect the following types of personal information when you interact with our website, intake forms, or services:

  • Name, address, email address, and phone number

  • Health-related information you choose to share with us (subject to HIPAA safeguards)

  • Payment and billing information when applicable

  • Technical data such as IP address, cookies, and browser type

How We Use Personal Information

Your information is used only for legitimate business and healthcare purposes, including:

  • Scheduling and managing appointments

  • Communicating with you about your care, services, or inquiries

  • Sending SMS messages only if you provide explicit consent

  • Internal record-keeping and billing

  • Improving our website and services

SMS Messaging

  • By providing your mobile phone number and checking the SMS consent box, you agree to receive text messages from SHIFT Peak Performance.

  • These messages may include appointment reminders, clinic updates, and responses to your inquiries.

  • Message and data rates may apply. Message frequency may vary.

  • You may opt out at any time by replying STOP to any SMS or by contacting us directly.

  • SMS consent is not shared with third parties or affiliates.

Information Sharing

We do not sell, rent, or share your personal information with third parties, except in the following limited situations:

  • To service providers who perform tasks on our behalf (e.g., scheduling software, secure payment processors), bound by confidentiality agreements

  • As required by law, regulation, or legal process

  • If necessary to protect the safety, rights, or property of SHIFT Peak Performance, our staff, or our patients

We will never share or sell your SMS consent to third parties.

Data Security

We follow industry standards, including HIPAA requirements, to safeguard your personal information. This includes secure servers, encryption where appropriate, and limited access to sensitive data. However, no system is completely secure, and we cannot guarantee absolute protection.

Cookies and Tracking

Our website may use cookies and similar technologies to improve your browsing experience and gather general analytics. You may adjust your browser settings to refuse cookies, but some features may not function properly.

Your Choices

  • Email and SMS: You may opt out of receiving promotional or reminder messages at any time by following the unsubscribe or STOP instructions.

  • Access and Updates: You may request access to, correction of, or deletion of your personal information by contacting us.

Children’s Privacy

We do not knowingly collect information from children under the age of 13. If we become aware that such information has been collected, we will promptly delete it.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of other websites.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a new “Effective Date.” Your continued use of our services after changes means you accept the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

SHIFT Peak Performance
Website: www.shiftpp.com
Phone: 479.800.1989
Email: hello@shiftpeakperformance.com
Address: 6911 Veterans Ave, Fort Smith, AR, 72916